BRAND DESIGN - Africa International Design Academy

About Course

Transforming Concepts into Captivating Brand Identities and Visual Stories:

In today’s fast-paced and competitive business landscape, having a strong and unique brand identity, along with an engaging visual narrative, is crucial. This course will guide you in visual storytelling and the essential principles of brand design. You’ll learn how to create distinctive brand identities and visual narratives that reflect a company’s vision, values, and personality, ultimately enhancing audience engagement and brand recognition. We are excited to have you join us—start your journey today!

Beginner Friendly
Additional Resources
Language: English
Live Online and recorded classes
Access to mentors during and off classes
A certificate will be issued as soon as you complete this course.

Course Content

Level 1 Foundations of Brand Design & Storytelling

Module 1 Introduction to Brand Design and Visual Storytelling
Lesson 1 What is Branding? (Logos, Identity, & Perception)
Lesson 2 The Role of Storytelling in Branding
Lesson 3 Case Studies: Iconic Brands & Their Narratives
Lesson 4 Emotional Branding: How Brands Connect with Audiences
Module 2 Elements of Visual Identity
Lesson 1 Logo Design Basics & Iconography
Lesson 2 Colour Psychology in Branding
Lesson 3 Typography & Personality
Lesson 4 Shape & Symbolism in Brand Identity
Module 3 Understanding Your Audience & Market
Lesson 1 Target Audience Analysis (Demographics & Psychographics)
Lesson 2 Competitor Research & Market Trends
Lesson 3 The Psychology of Consumer Behavior
Lesson 4 Brand Positioning & Unique Selling Proposition (USP)
Module 4 Design Tools & Software Mastery
Lesson 1 Adobe Illustrator (Logo Design, Vector Art)
Lesson 2 Adobe Photoshop (Mockups & Brand Visuals)
Lesson 3 Figma & Adobe XD (UI/UX for Brand Touchpoints)
Lesson 4 InDesign (Brand Guidelines & Print Materials)
Project:

Level 2 Core Principles Of Brand Storytelling and Identity Design

Module 5 Crafting a Brand Narrative
Lesson 1 The Hero’s Journey in Branding
Lesson 2 Brand Archetypes & How They Shape Identity
Lesson 3 Writing a Brand Mission, Vision, & Values
Lesson 4 The Role of Storytelling in Social Media Branding
Module 6 Logo Design & Symbolism
Lesson 1 The Process of Logo Creation (Sketching, Refining, Finalizing)
Lesson 2 Minimalism vs. Complex Logos
Lesson 3 Creating Logos for Different Industries
Lesson 4 How to Design a Logo with a Strong Story
Module 7 Brand Voice & Messaging
Lesson 1 Developing a Consistent Brand Voice
Lesson 2 Writing a Tagline & Brand Story
Lesson 3 Tone & Language Across Different Platforms
Lesson 4 Crafting a Brand Storytelling Framework
Module 8 Visual Identity & Brand Consistency
Lesson 1 Designing a Cohesive Brand Identity System
Lesson 2 Creating a Brand Mood Board
Lesson 3 Designing Social Media & Website Assets
Lesson 4 Case Studies of Successful Brand Identities
Project
THE COLLABORATOR CHALLENGE

Level 3 Advanced Brand Storytelling & Application

Module 9 Branding for Different Media
Lesson 1 Print Branding: Business Cards, Packaging, Brochures
Lesson 2 Digital Branding: Website, Social Media, Ads
Lesson 3 Motion & Interactive Branding
Lesson 4 Environmental Branding (Retail, Events, Spaces)
Module 10 Packaging Design & Storytelling
Lesson 1 The Psychology of Packaging
Lesson 2 Sustainable & Minimalist Packaging Trends
Lesson 3 Designing for Product Experience
Lesson 4 Storytelling through Packaging Visuals
Module 11 UI/UX & Interactive Branding
Lesson 1 Branding for Websites & Apps
Lesson 2 User-Centered Storytelling in Digital Design
Lesson 3 Microinteractions & Motion Graphics for Branding
Lesson 4 Prototyping & Testing Brand Interfaces
Module 12 Rebranding & Brand Evolution
Lesson 1 When & Why Brands Need Rebranding
Lesson 2 Revitalizing a Brand Without Losing Its Essence
Lesson 3 Case Studies of Successful (and Failed) Rebrands
Lesson 4 Managing Brand Perception & Audience Feedback
Project

Level 4 Professional Brand Strategy & Portfolio Development

Module 13 Brand Strategy & Marketing Integration
Lesson 1 The Role of Branding in Business Growth
Lesson 2 How Branding & Marketing Work Together
Lesson 3 Creating a Brand Content Strategy
Lesson 4 Social Media & Digital Advertising Strategies
Module 14 Presenting & Selling a Brand
Lesson 1 Crafting a Brand Presentation & Pitch
Lesson 2 Building a Portfolio That Tells a Story
Lesson 3 Creating Mockups & Realistic Brand Applications
Lesson 4 Public Speaking & Client Communication
Module 15 Portfolio Building & Industry Readiness
Lesson 1 How to Structure a Strong Branding Portfolio
Lesson 2 Writing Case Studies for Brand Projects
Lesson 3 Pricing & Working with Clients (Freelancing vs. Agency Work) Ethics & Responsibility in Branding

Final Project
Create a full brand identity package for a startup or real-world business, including logo, typography, color palette, brand story, packaging, website UI, and social media assets.

Capstone Project & Presentation
Develop a brand identity system for a real or fictional company, Present it as a professional pitch to peers or industry experts, Receive feedback and refine branding elements.

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About Course

Transforming Concepts into Captivating Brand Identities and Visual Stories:

Beginner Friendly

Additional Resources

Language: English

Live Online and recorded classes

Access to mentors during and off classes

A certificate will be issued as soon as you complete this course.

What Will You Learn?

Course Content

Level 1 Foundations of Brand Design & Storytelling

Module 1 Introduction to Brand Design and Visual Storytelling

Lesson 1 What is Branding? (Logos, Identity, & Perception)

Lesson 2 The Role of Storytelling in Branding

Lesson 3 Case Studies: Iconic Brands & Their Narratives

Lesson 4 Emotional Branding: How Brands Connect with Audiences

Module 2 Elements of Visual Identity

Lesson 1 Logo Design Basics & Iconography

Lesson 2 Colour Psychology in Branding

Lesson 3 Typography & Personality

Lesson 4 Shape & Symbolism in Brand Identity

Module 3 Understanding Your Audience & Market

Lesson 1 Target Audience Analysis (Demographics & Psychographics)

Lesson 2 Competitor Research & Market Trends

Lesson 3 The Psychology of Consumer Behavior

Lesson 4 Brand Positioning & Unique Selling Proposition (USP)

Module 4 Design Tools & Software Mastery

Lesson 1 Adobe Illustrator (Logo Design, Vector Art)

Lesson 2 Adobe Photoshop (Mockups & Brand Visuals)

Lesson 3 Figma & Adobe XD (UI/UX for Brand Touchpoints)

Lesson 4 InDesign (Brand Guidelines & Print Materials)

Project:

Level 2 Core Principles Of Brand Storytelling and Identity Design

Module 5 Crafting a Brand Narrative

Lesson 1 The Hero’s Journey in Branding

Lesson 2 Brand Archetypes & How They Shape Identity

Lesson 3 Writing a Brand Mission, Vision, & Values

Lesson 4 The Role of Storytelling in Social Media Branding

Module 6 Logo Design & Symbolism

Lesson 1 The Process of Logo Creation (Sketching, Refining, Finalizing)

Lesson 2 Minimalism vs. Complex Logos

Lesson 3 Creating Logos for Different Industries

Lesson 4 How to Design a Logo with a Strong Story

Module 7 Brand Voice & Messaging

Lesson 1 Developing a Consistent Brand Voice

Lesson 2 Writing a Tagline & Brand Story

Lesson 3 Tone & Language Across Different Platforms

Lesson 4 Crafting a Brand Storytelling Framework

Module 8 Visual Identity & Brand Consistency

Lesson 1 Designing a Cohesive Brand Identity System

Lesson 2 Creating a Brand Mood Board

Lesson 3 Designing Social Media & Website Assets

Lesson 4 Case Studies of Successful Brand Identities

Project

THE COLLABORATOR CHALLENGE

Level 3 Advanced Brand Storytelling & Application

Module 9 Branding for Different Media

Lesson 1 Print Branding: Business Cards, Packaging, Brochures

Lesson 2 Digital Branding: Website, Social Media, Ads

Lesson 3 Motion & Interactive Branding

Lesson 4 Environmental Branding (Retail, Events, Spaces)

Module 10 Packaging Design & Storytelling

Lesson 1 The Psychology of Packaging

Lesson 2 Sustainable & Minimalist Packaging Trends

Lesson 3 Designing for Product Experience

Lesson 4 Storytelling through Packaging Visuals

Module 11 UI/UX & Interactive Branding

Lesson 1 Branding for Websites & Apps

Lesson 2 User-Centered Storytelling in Digital Design

Lesson 3 Microinteractions & Motion Graphics for Branding

Lesson 4 Prototyping & Testing Brand Interfaces

Module 12 Rebranding & Brand Evolution

Lesson 1 When & Why Brands Need Rebranding

Lesson 2 Revitalizing a Brand Without Losing Its Essence

Lesson 3 Case Studies of Successful (and Failed) Rebrands

Lesson 4 Managing Brand Perception & Audience Feedback

Project

Level 4 Professional Brand Strategy & Portfolio Development

Module 13 Brand Strategy & Marketing Integration

Lesson 1 The Role of Branding in Business Growth

Final Project
Create a full brand identity package for a startup or real-world business, including logo, typography, color palette, brand story, packaging, website UI, and social media assets.

Capstone Project & Presentation
Develop a brand identity system for a real or fictional company, Present it as a professional pitch to peers or industry experts, Receive feedback and refine branding elements.